Problems of ensuring the competitiveness of investment and construction activities under new macroeconomic conditions and approaches to their resolution

Abstract

The article addresses challenges in the development of the national construction industry, including: hard-to-predict inflation growth, accompanied by an increase in the cost of building materials; a decrease in real disposable income of the population, their purchasing power; lack of the personnel to perform construction work; growth of the benchmark interest rate of the Bank of Russia, accompanied by a decrease in the availability of credit resources, both for the population and construction companies; growing digitalization of the construction industry; the impossibility of not taking into account ESG principles in investment and construction activities. The authors emphasize that the above challenges exacerbate competition between construction companies, especially at the regional level. The following measures are to tackle challenges in the industry to increase the competitiveness of construction companies in the new macroeconomic environment: adjusting the product line with an emphasis on compactness and functionality; using functional cost analysis in conjunction with information modeling technologies to optimize the consumption of building resources; expansion of state support measures in terms of providing land, financial and engineering resources; development and approval by all market participants of the rules that apply to the monitoring of and compensation for the rise in the cost of construction resources; synchronization of the process of creating the utility, transport and social infrastructure with the integrated development of the territory; reducing the labour intensity of construction and increasing its labour productivity; using a client-oriented approach based on the concept of the consensus of interests; a comprehensive balanced approach to the implementation of ESG principles in investment and construction activities.