Analysis of current areas of project activity of development companies in the context of adaptation to crisis phenomena

Abstract

In conditions of a high key interest rate and, as a result, reduced demand for real estate, the issue of ensuring the commercial effectiveness of development projects is relevant. Based on the analysis of the activities of large development companies in the current crisis conditions, key areas of optimization of project activities in the current negative macroeconomic context have been identified. They can be systematized both on the basis of a hierarchy: the level of the project portfolio and the project level, and according to individual significant criteria. In ­order to substantiate and illustrate the identified trends and patterns, the article presents the processed statistical data of the ERZ.RF portal for the FSK Group of companies. As a result of the analysis, it is concluded that when choosing a specific direction of adaptation and development, it is necessary to take into account many diverse factors, including target effects, industry specifics of development, current stages of ongoing projects, the need for costs for implementing adaptation and optimization measures, the duration of the planning horizon, the degree of impact of events on the reputation of the development company in the business environment and others. A comprehensive assessment of the effectiveness of the decisions currently being taken will be possible at least in the coming 1–3 years, however, it can already be noted that the market as a whole has adapted to the current conditions and remains in a state of relative stability with a general downward trend in business activity and medium-term stagnation.